We all have 100s of cognitive biases that influence our daily behaviour and drive our often seemingly “irrational” decisions. The field of behavioural science is about understanding and working WITH, rather than AGAINST these biases to nudge people into better decisions and behaviours.
The session will cover:
Why understanding the key cognitive biases of your customers, citizens or employees is essential if you want to get strong outcomes for both them and your organisation.
There are 100s of cognitive biases, but which are the 4 most important ones to tackle?
A simple behaviour change model to successfully identify, analyse and guide behaviours.
A quick word about the ethics of nudging…
Clarissa has deep experience in UX, CX, Behavioural Science and Marketing and has consulted to many large organisations and not-for-profits. Her experience is highly practical with 1000s of hours interacting with real customers, employees and citizens. That’s where she discovered how important understanding and leveraging irrational behaviour is to successful behaviour change.